Kirill Vaskov, a student at the Institute of Secondary Vocational Education of Stavropol State Agrarian University, has been selected as a finalist for the National Mediafield Award for the second year in a row. The final stage of this prestigious all‑Russian competition will be held in St. Petersburg with the support of the Ministry of Agriculture of the Russian Federation.

To the expert commission, the representative of Stavropol State Agrarian University presented his own educational project, «Agromultik». This is an educational animated series created specifically for preschool children. The project is designed to introduce the youngest viewers to the specifics of agriculture in an accessible, visual, and engaging way, to explain the importance of agricultural work, and to show how the modern industry works.

Early career guidance and the promotion of professions in the agro‑industrial sector today require non‑standard, creative formats. Media projects like this help instill in the younger generation respect for work on the land, interest in agricultural professions, and an understanding of the role of agriculture in the life of the country from an early age.

In the final of the award in St. Petersburg, Kirill Vaskov will have to defend his project before federal‑level experts, take part in educational tracks, and meet with young media leaders from other regions of the country. Reaching the final of this prestigious competition again confirms the relevance of the initiative developed and the high level of the student from St. Petersburg State Agrarian University’s project skills.

«Promoting the agricultural sector and early career guidance today require modern, understandable, and creative formats for dialogue with children.» Media projects are an excellent example of how young people, through creativity and media tools, convey the value of farmers’ work and the importance of agriculture. For StSAU, it is fundamentally important to support student initiatives not only in research and production activities but also in the educational sphere, ” said StSAU Rector Vladimir Sitnikov.

Stavropol State Agrarian University will continue to support students’ media, educational, and socially significant initiatives, creating conditions for the comprehensive self‑realization of young people. The success of the Stavropol State Agrarian University student at the all‑Russian platform contributes to the promotion of modern approaches to agricultural career guidance and the strengthening of a positive image of the domestic agro‑industrial complex.