The 14th International Scientific and Practical Conference «Innovative aspects of service and Tourism Development» was held at Stavropol State Agrarian University.

The conference was organized by the Department of International Business and Tourism. Director of the Institute Yulia Gunko and Head of the Department Anna Ivolga addressed the participants with welcoming words. The honorary guests of the conference were representatives of partner universities from the Far Eastern Federal University and the Institute of Service and Entrepreneurship (branch) of the Don State Technical University in Shakhty.

During the section «Innovative development of tourism, hospitality and service: contribution of young researchers» students and undergraduates from Stavropol State Agrarian University, Volgograd State Agrarian University, FEFU and DSTU presented 13 reports, most of which are directly focused on solving practical problems of the national project.

The conference was attended by Nikolai Ivanovich Eskin, a student of the SSAU, a 1st-year master's degree student in the field of Tourism. with the topic: «The national tourist route as a tool of territorial branding: a comparative analysis of successful practices in Russia»

The reports were peer-reviewed by Professor Viktor Yakovenko, as well as invited experts Alexander Frolov, Yulia Elfimova and Ekaterina Belykh. The participants discussed key ideas related to the creation of new tourist routes, the integration of historical resources and digital technologies, as well as the development of programs that can withstand professional burnout.